Retail & growth / UK Business / UK · consumer polling, not a sales forecast

Shoppers are worried about prices. Make your offer easy to compare.

BRC-commissioned Opinium polling of over 2,000 UK adults reports concern about food prices among 83% and inflation among 82%. The 28 October release describes pre-Budget worries, not confirmed Budget measures or a forecast of your sales.

Source published 28 Oct 2026

A hand holds a smartphone with a blank white screen against a grey wall.Context photo
Context photo: a hand holding a smartphone with a blank screen, photographed 14 November 2016. Santeri Viinamäki / Wikimedia Commons · CC BY-SA 4.0. Resized and converted to WebP.
Your next move

Show the complete price and what buyers get. Test changes against your own orders before reaching for a blanket discount.

THE SOURCED NEWS

What the poll tells us

The BRC release describes concerns ahead of today’s Budget. The accessible page does not give the polling fieldwork dates or full methodological detail. Treat the figures as reported survey findings, rather than a precise measure of every customer’s spending plans.

Its requests for changes to business costs are advocacy. They should not be presented as policies already announced. The survey is also separate from yesterday’s shop-price index, which measures price changes rather than people’s views.

SELLERBUNDLE PRACTICAL ANALYSIS

SellerBundle: make the total easy to spot

Open one of your listings on a phone, as a new customer would. Can you quickly find the item price, delivery charge, pack size and what is included? Check that a bundle photograph matches the quantity actually supplied.

If you sell gifts or personalised products, explain the options that cost extra before checkout. A clear comparison helps someone choose an offer that fits their budget without needing to message you for basic details.

SELLERBUNDLE PRACTICAL ANALYSIS

Try a small change you can measure

Choose one product and improve the explanation before changing its price. Keep a dated note of the change, then compare completed orders over a sensible period. Allow for differences in traffic and promotions; a few orders will not prove what caused a result.

If you test a discount, include stock, packaging, fees and delivery in the calculation. Set a limit you can afford and review the amount left per order. Consumer anxiety is useful context, but your own margins and customers should guide the next step.

GO TO THE ORIGINAL

Check the sources.

British Retail Consortium: Opinium consumer polling release, 28 October 2026 ↗
Published 28 Oct 2026

This is an original SellerBundle explanation with practical editorial suggestions. Check current official terms and suitability before changing your business processes.

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