The seller reading room

Useful answers.
Better software choices.

Practical buying guides for UK online sellers, with sources you can check and clear limits on what our comparisons cover.

Social selling

TikTok Shop: price the sale before recruiting creators

Video can show a product in action. A sensible launch plan also accounts for fulfilment, returns and the creator commission attached to a sale.

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Gifts & print on demand

Etsy: original designs, production partners and your first photo

Print fulfilment can fit Etsy, but the product and listing still need to meet its creative standards. Start with what you make or design.

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Affiliate strategy

Three different ways a seller website can earn affiliate income

Seller referrals, shopping referrals and creator commissions involve different customers and different qualifying events. Choose the model that fits the content.

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Getting started

Build a seller software stack without paying twice

Start with the job you need done. Accounting, payout reconciliation and profit tracking are three different layers, and you may not need a new subscription for all of them.

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Head to head

Link My Books vs A2X: compare the plan you actually need

Both connect selling activity to accounts. The useful comparison is a suitable plan for your order volume and workflow, rather than two advertised starting prices.

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Profit & costs

Why marketplace sales are not the same as profit

A sales dashboard can look healthy while margins are shrinking. Use revenue, bank payouts and profit for the different questions they answer.

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Amazon sellers

Choosing accounting tools for a UK Amazon business

The best starting point is your existing accounts and the type of Amazon activity you need to record. Use a realistic payout to test a new workflow.

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eBay sellers

Choosing accounting tools for a UK eBay business

Make your eBay records easier to follow by checking the connection, the account count and the way payout adjustments reach your accounting system.

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Buying well

Monthly vs annual subscriptions: compare the real commitment

An annual plan can have a lower monthly equivalent while requiring a larger payment today. Compare the cash commitment as well as the headline number.

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Find a stack that fits your selling.

See the regular software cost before you start another trial.

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