THE THINGS THAT CHANGE THE PLAN / 11 OCTOBER 2026

GOOD TO KNOW.
BETTER TO USE.

What our marketplace and affiliate research turned up, with practical next steps and official sources.

01Marketplace research

TikTok's affiliate programme pays for product sales

Sellers recruit creators through open or targeted collaborations; creators earn when viewers buy. A seller-registration link does not establish SellerBundle signup commission.

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Choose whether you are selling your own products or applying as a creator; check the matching eligibility rules.

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02Marketplace research

Amazon's product category can change the margin

The current UK table lists 8% for Home Products priced at or below £20, while Kitchen remains 15%. Many low-price products are also eligible for reduced FBA rates.

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Check the exact SKU fee category and calculator, especially for mugs or household products.

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04Marketplace research

Etsy's first personalised-product photo must show the result

For personalised/custom goods, Etsy requires a finished customised item as the first image. Production partners must be disclosed where relevant.

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Photograph a finished personalised example, then use the image studio to clean up the background.

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05Marketplace research

Wholesale's first order may cost more than the reorder

Faire brands outside North America pay 25% commission on a retailer's first discovered-customer order and 15% on reorders. Qualifying Faire Direct orders carry 0% commission, while payout fees may still apply.

Try this

Separate customer acquisition margin from repeat wholesale margin.

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06Marketplace research

Vinted Pro is a second-hand business channel

Standard accounts cannot be used for a resale business. Vinted Pro supports registered businesses and eligible second-hand categories, rather than general dropshipping.

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Read the Pro product rules before treating Vinted as another shop for new stock.

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08Marketplace research

Specialist platforms can have different economics

Reverb UK now publishes a 5% all-in domestic selling fee, without separate payment processing; international sales and optional promotions can add costs.

Try this

Compare category fit and sold-price data, then check the complete cost rather than the headline percentage.

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09Affiliate research

The useful services around a sale can earn commission.

Our editorial assessment: shipping, photography, store marketing and print fulfilment fit the same seller audience and offer verified application routes. That makes them useful additions alongside marketplace guides.

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Start with guides that solve a specific job: labels, product photos, repeat orders or print on demand. Apply for the relevant programmes once the content is ready.

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10Programme status

An old affiliate list can send you to a closed programme.

BigCommerce ended its public affiliate programme in May 2025. Canva currently has closed applications. An old list of high payouts is not enough to show that a programme is available.

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Use the official application page and current agreement before building a campaign around any provider.

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11Commission terms

Recurring does not always mean forever.

Omnisend publishes 20% commission for up to 24 months. Gelato publishes up to 12% of eligible print revenue for 12 months. Different caps and eligible spend make headline percentages hard to compare.

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Compare the duration, qualifying payment, returns policy and attribution window as well as the rate.

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12Your first test

More channels need a manageable first experiment.

Our practical recommendation: choose one new audience, a small set of suitable products and a defined test period. A new marketplace can add reach while also adding fulfilment, returns and support work.

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Record actual product profit, dispatch time, returns and support workload. Expand after you understand those numbers.

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13Wholesale & local selling

A dropshipping supplier can still ban marketplace resellers

Orderchamp confirms UK delivery and a dropshipping service, yet its retailer signup excludes Amazon, eBay, Etsy and Bol.com resellers. Supplier selection needs a permitted-sales-channel check.

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Confirm the permitted sales channels before ordering stock or connecting a supplier. Check whether your own shop fits the retailer rules.

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14Wholesale & local selling

Local channels have stock rules too

Gumtree's current commercial For Sale policy prohibits dropshipping and requires goods to be in hand in the UK. A local classifieds listing is not an exception to fulfilment rules.

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Confirm that you physically hold the goods in the UK before using a commercial For Sale listing, then check the applicable category policy.

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Research, then a small test.

Our suggested next steps are editorial judgement. These findings do not promise sales, programme approval or commission. Confirm the current terms and try one manageable channel before committing to more.

Find your next marketplace →