Review one customer journey, check channel setup and subscriptions, then test a small automation with a clear cost review.
THE SOURCED NEWS
What Shopify has announced
The release points merchants to Messaging > Automations for templates or custom automations. Shopify’s help says Basic or higher is required, with Flow installed for full functionality and the relevant staff permissions.
WhatsApp must be connected first. By default, automations target customers subscribed to marketing on that channel. WhatsApp sends are charged per message at the recipient region’s rate; a spending-threshold warning is not described as a hard stop.
SELLERBUNDLE PRACTICAL ANALYSIS
SellerBundle: map the journey before adding another message
Choose one situation you genuinely want to improve, such as helping someone return to an unfinished basket. Write down the other emails or messages that person might already receive. Look for overlap before adding a second reminder to the same moment.
Keep the message useful and easy to recognise as coming from your business. Check the product link, any offer conditions and where a reply will go. Decide who will answer a real customer question rather than treating the send as the end of the task.
SELLERBUNDLE PRACTICAL ANALYSIS
Check setup without disrupting an existing service
Read the current connection instructions before moving an existing WhatsApp account from another provider. Shopify lists migration restrictions and possible sending delays; do not disconnect a working business channel just to try a feature.
Use the channel’s subscription records and current requirements when reviewing the intended audience. Then compare message costs with the results you can actually trace. More sends alone are not proof of more profit, and a recovery template does not guarantee an order.
GO TO THE ORIGINAL
Check the sources.
Shopify Changelog: WhatsApp automations, 28 October 2026 ↗
Published 28 Oct 2026
Shopify Help: automation audience defaults (undated) ↗
Published date not stated
Shopify Help: requirements and per-message charges (undated) ↗
Published date not stated
Shopify Help: WhatsApp setup and migration restrictions (undated) ↗
Published date not stated
This is an original SellerBundle explanation with practical editorial suggestions. Check current official terms and suitability before changing your business processes.