More time for Amazon’s New Selection programme—but check the deal per product.

THE SOURCED NEWS

31 March is the enrolment deadline

Amazon’s announcement describes benefits for eligible new-to-FBA branded products. These include referral-fee credits and storage, customer-return and liquidation benefits for the first 200 units over 120 days. It also lists separate, shorter windows for some promotional credits.

This is an extension of the enrolment window, not a promise of free fulfilment for every item or a new programme starting on 31 March. The accessible post gives a relative age rather than an exact publication date; that source date remains unconfirmed.

SELLERBUNDLE PRACTICAL ANALYSIS

SellerBundle: price the product twice

Make one calculation using only the benefits you have confirmed for the particular product. Make a second using normal costs after those benefits end. Include the purchase price, inbound delivery, packaging, storage exposure and your own allowance for returns. If the product only looks attractive during the incentive window, decide how you would sell through or stop replenishing it.

Start with a realistic unit quantity rather than buying enough to reach a headline cap. Cash tied up in slow stock can matter more than a credit you may never use.

SELLERBUNDLE PRACTICAL ANALYSIS

Keep the evidence with your launch plan

Save the terms you checked, the eligible product identifier and the relevant dates in one place. If your account also qualifies for another incentive, ask which route applies before assuming the savings stack. Use the linked official announcement to reach the programme terms inside Seller Central; approval and eligibility still need checking there.