Keep supplier evidence and product details together; a convincing listing or branded box does not establish authenticity.
THE SOURCED NEWS
The warning is about counterfeit stock
The Intellectual Property Office says tests detected potentially harmful substances in seized skincare, makeup and fragrance products. Its campaign urges buyers to check the seller behind a marketplace listing and use trusted sources.
Separate survey evidence cited by the IPO concerns purchases in 2025, with findings published in September 2026. Today’s campaign launch should not be confused with the survey’s fieldwork date. The announcement also says practical guidance is being shared with salons and smaller beauty businesses through trade bodies.
SELLERBUNDLE PRACTICAL ANALYSIS
SellerBundle: check the supply trail before the listing
For each range you sell, keep the supplier’s identity, invoice and relevant product references in one place. Ask a clear question if the supply route or documentation is incomplete. Compare the information on the actual product with the records you hold; polished photos and positive reviews cannot do that work for you.
Make your own listing accurate and easy to understand. Explain what the customer receives using information you can support, and keep a route for questions about an unexpected item. Do not copy a brand’s reputation into a promise you cannot evidence.
SELLERBUNDLE PRACTICAL ANALYSIS
Give concerns a clear owner
Decide who reviews a suspected counterfeit or safety concern and where the product, packaging and purchase evidence will be kept. The IPO advises people not to use a suspected fake and to report concerns to Trading Standards. Follow the official campaign guidance when handling a real concern; do not treat a quick visual inspection as a safety test.
GO TO THE ORIGINAL
Check the sources.
Intellectual Property Office: Face the Fakes campaign, published 2 November 2026 ↗
Published 2 Nov 2026
This is an original SellerBundle explanation with practical editorial suggestions. Check current official terms and suitability before changing your business processes.