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Marketplaces · Whatnot profit & starting-bid calculator · FREE

Set the bid. Keep the margin.

Model one UK order up to £1,500. Include inventory, processing, fee VAT and packaging before choosing an opening price.

FREE TO USE. READY WHEN YOU ARE.

Example UK standard rate: 6.67% commission before VAT, plus 2.42% + £0.25 processing before VAT. Copy the rates currently shown in your Seller Hub. Category, tier and promotions can change them.

Enter costs including any VAT you pay. Contribution is before overheads and income/corporation tax.

The auction and postage

Buyer-paid shipping is used for processing fees; it is not counted as your product income. Model a single order up to £1,500. High-value caps, bundled transaction rules and special promotions need their actual order breakdown.

Your current fees

Your costs and target

YOUR RESULT

A useful next step.

Enter your details and use the blue button to see the result here.

An opening price you can afford to accept.

Contribution is item revenue less the entered fees and costs, before overheads and income/corporation tax. UK processing applies to the buyer’s total payment, including shipping. Fee VAT is added separately. VAT-registered mode removes sales VAT and deducts fee VAT only if you confirm full recovery; enter costs excluding recoverable VAT. The suggested minimum rounds up to a penny and checks the contribution against your target. This flat-rate model covers one order up to £1,500, without high-value caps, bundled processing changes, coupons or automatic tier/promotion detection. A suggested price does not predict bids or guarantee a sale.

WHEN YOU NEED THE NEXT STEP

Find tools that fit the job.

Use the free result first. Explore provider options when your business needs more.

Open the UK setup guide & checklist ↗

Provider links show whether an approved commission link is connected.