Retail & growth / UK Business / UK

Sales grew slowly in September. Make your next offer count.

BRC figures published on 13 October show UK retail sales up 1.3% year on year in September, with online non-food sales up 0.7%. Use your own numbers to plan a promotion that leaves money in the business.

Source published 13 Oct 2026

A craft stall displaying art prints and cards beneath an awning.Context photo
Context photo: a West End craft stall, photographed 30 August 2015. Anthony O'Neil / Wikimedia Commons · CC BY-SA 2.0. Resized and converted to WebP.
Your next move

Check the profit left after a discount, fees and delivery before launching your next offer.

THE SOURCED NEWS

What do the figures say?

The British Retail Consortium’s September report covers the five weeks from 30 August to 3 October 2026. Total UK retail sales rose 1.3% year on year, below the 12-month average growth of 1.5%. Food sales grew 2.5%; non-food sales grew 0.3%.

Online non-food sales increased 0.7%, compared with 1.0% growth a year earlier. These sales figures do not establish that shops sold more units or earned more profit. They are a broad market snapshot, not a forecast for your shop.

SELLERBUNDLE PRACTICAL ANALYSIS

SellerBundle: give your own September a quick check

Look at orders, average order value and returns together. More revenue can still leave you short of cash if stock, postage or advertising costs rise faster. Compare similar weeks and note any unusual product launch or promotion before deciding what changed.

Pick your strongest product and calculate what one normal order leaves after product cost, marketplace fees, packaging, delivery and advertising. Include a realistic allowance for returns. That gives you a starting point for judging an offer.

SELLERBUNDLE PRACTICAL ANALYSIS

Test the offer before buying the stock

Try the numbers for a small discount and a bundle. A bigger basket helps only when the extra items and delivery costs leave enough margin. Use your actual fee rules; a percentage discount on the selling price does not reduce every other cost.

Set a minimum margin and a small test budget before Black Friday planning gets busy. Review results before increasing spend or stock. A national sales headline can prompt a useful check, but your customers and cash position should shape the decision.

GO TO THE ORIGINAL

Check the sources.

British Retail Consortium: September 2026 retail sales ↗
Published 13 Oct 2026

This is an original SellerBundle explanation with practical editorial suggestions. Check current official terms and suitability before changing your business processes.

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