Social & live / Application / selective
Whatnot
Live presenters selling collectibles, fashion and products that benefit from real-time demonstration.
Who it could suit
Live presenters selling collectibles, fashion and products that benefit from real-time demonstration.
Can your business apply?
Seller application, verification and approved categories.
The fee model
Commission varies by category, country and volume; payment processing and VAT can apply. Check UK Seller Hub rates.
THE INTERESTING BIT
Live shopping is a different sales skill: show product condition clearly, plan bundles and prepare fulfilment before streaming.
Before you commit
The public fees page can show European currency examples; use the actual UK account schedule rather than copying a headline rate.
Check the official sources
Researched 11 October 2026. Fees, eligibility and product rules can change. These are researched profiles, not hands-on reviews.